ROBINS pICKLEBALL club
The Red River Robins Pickleball Club is where family-friendly fun meets serious gameplay! Whether you’re a newbie or experienced, the club offers something for everyone. From classes and coaching sessions to sharpen your skills, to men’s, women’s, or co-ed teams for local league action and tournaments. This witty and welcoming community needed a logo and brand identity that represents their culture where laughter fills the courts as much as competitive spirit.
The Robin’s snag the court and are dinking it up before breakfast! From sketch to overhead smash, I’ve crafted a visual identity that captures The Robin’s dedication, whit, and competitive spirit!
DELIVERABLES
Logo Design & Brand Visual Identity
Illustration
Apparel & Merch Design
Visual identity
Logo Development
Adorned with vibrant robin inspired colors the new Red River Robin’s pickeball brand identity system hatched. Robins egg blue and robin’s chest orange insure that you know when the Robin’s are heading out to the courts to compete.
The names “Robins” and “Early Birds” are completely custom-drawn, ensuring a truly unique visual identity. Complemented by the trio of Robin logo marks, and other supporting icons this robust system provides the club with a versatile visual toolkit for apparel, signage, advertisements, and digital presence.
Determination
Logo Development
The Robin, with its bold orange chest and tireless quest for the perfect worm, embodies the swift and responsive dynamics of pickleball. This natural parallel made it an obvious choice as the quintessential emblem for the club. My mission was to illustrate an athletic Robin exuding determination, confidence, and just a hint of mischief as it pursues its early morning victory on the court.
Drawing some inspiration from vintage 50s typography as well as other modern dynamic letterforms, I explored various concepts of custom lettering to capture the essence of the club’s identity.
applications
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